Digital Marketing ManagerHoliday Factory Tour Package Inc.

What is the role?
As a Digital Marketing Manager, you will be Reporting into the Marketing Director and will be responsible for customer acquisition / lead generation and conversions through paid advertising on google search, display, social media and other platforms.
 
THIS ROLE IS RIGHT FOR YOU IF...
This employee will be passionate about Go-To-Market paid marketing strategies, is obsessed with numbers and has a keen interest in growth hacking. The ideal candidate will have an established track record in driving platform growth (traffic, conversion) across all paid channels. You will someone who enjoys building up from scratch and keeping it consistent.
 
Key responsibilities
·         Set up and manage all paid marketing campaigns across Google ( Search & Display), Facebook, Instagram and other platforms.
·         Carry out extensive paid SMS marketing campaigns with database providers
·         Carry out Email marketing Campaigns with external parties who have access to market database.
·         Connect and drive paid partnerships with other relevant partners in the online space to increase brand and product awareness.
·         Execute acquisition strategies to drive long-term revenue change.
·         Drive campaigns from planning to execution and beyond to meet key performance metrics.
·         Constantly optimize marketing activities to improve return on investment
·         Allocate budgets and analyze and recommend modifications to ad spends.
·         Collaborate with creative and promo teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns to identify what works best.
·         Develop and monitor campaign performance using top analytics tools (pro-level Google Analytics and Tag Manager knowledge is a must).
·         Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establish KPIs.
·         Report to senior management on budgets spent vs conversions and traffic on a biweekly basis.
·         Work with automation platforms to devise strategies and algorithms to create a seamless automated marketing journey using Omnichannel engagement, real-time analytics, personalization tactics & remarketing initiatives.
 
Who we need?
·         Excellent oral and written communication skills.
·         3+ years' experience in acquisition marketing and performance/growth marketing with direct oversight of SEM, display, retargeting, paid social, and funnel optimization
·         Pro-level Google Analytics knowledge is a must
·         Driven by numbers and analytics, research-oriented with good report creation skills.
·         Certifications in Google AdWords / Google Analytics preferred
·         Excellent grasp of social media and website metrics and best practices
·         Good understanding of and capability to lead conversion rate optimization, brand awareness and attention, content marketing, and website merchandising efforts.
·         Organized, detail-oriented, and deadline-sensitive; takes initiative and anticipates needs.
·         Excellent communication skills demonstrated poise, tact, and diplomacy.
·         Experience managing external vendors (e.g. Google, Facebook) and agencies (e.g. media, social).
·         Bachelor's or master's degree in Marketing